Nokia Emerges as India's Most Trusted Brands Article - 2

Nokia Emerges as India's Most Trusted Brands - Article Example The logo, which reflects the company’s mission â€Å"Nokia- Connecting people†, explains the reason for being the leading brand in itself. Nokia has not only understood its consumers’ needs but has also tried and reached its consumer’s utmost requirements. These include providing them with better connectivity, navigation, music optimized functionality, addictive games, business/email services, video and much more. Nokia has always made sure to give its consumers the best voice quality, better battery times and user-friendly GUIs - Graphical User Interfaces. Furthermore, from developing these creative designs/features to growing its offer of Internet usage and its enterprise solutions and software, Nokia has always focused in to give best deals to its consumers. Not only that, Nokia’s new merger with Siemens has provided its customers with equipment, solutions, and services for communications networks through Nokia-Siemens networks. (Nokia emerges as Indias most trusted brands., 2010). With qualities like such, Nokia owes to have the highest brand equity among its consumers. The reason that these brands are still in my memory is that of the strong and lasting image that they have built in the consumer market. The brand’s position in the PLC does affect consumers’ choices to a great extent. Consider as an example the computer manufacturer: Sony. Sony is also one of the leading electronic brands in the world and was established in 1958. Since then, Sony has tracked a long history of innovation and inventions from its first transistor radios to the first Trinitron color television in 1968, the color video-cassette in 1971, the popular Walkman in 1979, the worlds first CD player in 1982, the 3.5-inch floppy disk in 1989 and many others.  

Strategic Analysis Essay Example | Topics and Well Written Essays - 1750 words

Strategic Analysis - Essay Example In the modern scenario, to maintain sustainability in the global market, every organisation tends to form a basic company objective, vision as well as mission. Organisational culture has certainly created the need of following certain principles for attaining predetermined targets. These principles often help the employees to reap varied significant benefits like improved level of operational performance of the personnel. By taking into concern the present business market conditions, it can be affirmed that two vital factors including organisational culture and leadership are deemed to be quite important for any company that can assist in fulfilling desired objectives. A correct form of organisational culture and varied leadership practices may contribute in securing the future of the companies by a considerable extent (Wilson, 2005). Harley-Davidson (H-D) is a renowned American based business corporation, which deals with manufacturing motorcycles. It is regarded as one the oldest brands as a motorcycle manufacturer. It can be apparently observed that the company has strived to maintain organisational culture for fulfilling its desired targets. One of the main objectives of H-D is identified to offer quality products at a promised value. From the preceding few years, the company focused on changing its product design to gain more customer attention. In its long journey, H-D faced numerous difficulties in terms of finance. This can be justified with reference to the fact that the company experienced tremendous fall in market share due to the reason of having certain problems with one of its Japanese manufacturer. By taking into concern the trend of organizational culture prevailing within H-D, it can be ascertained that the company has produced new models with the increased level of improved operational performan ce of its employees. In the year 2003, H-D faced the challenge of severe decline in product demand, due to which, its share price